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Accessibility

Learn about Ontario's accessibility requirements.

Accounting

Learn the basics of accounting for startups: payroll, tax rules and more.

Accounting principles & practices

A guide to underlying accounting principles and terms.

Advertising health products

Different regulatory bodies have different views about advertising healthcare products. Find out more.

Agreements

Looking for sample legal agreements such as a non-disclosure agreement template? We have several for…

Angel & seed investing

Learn more on angel and seed investing.

Boards of directors & advisors

Entrepreneurs need to set up boards of directors as well as advisory boards. Get started…

Bookkeeping

Start learning how to manage your own books.

Branding

Startups need to work on brand development early on. It's an exercise in perception management.

Building a board of directors

Building an effective board helps grow shareholder value.

Business models

Want your startup to succeed? It's essential to get your business model right.

Business structure

Operating in Canada? Know the business structure basics.

Chemistry, manufacturing & controls 

Learn about Good Manufacturing Practices (GMP), quality systems, stability studies and more.

Cold calling

Learn best practices for effective cold calling.

Company culture

Company culture is the foundation on which your startup is built.

Company formation

Some food for thought as you form your company.

Compensation

Design the right compensation plan (salaries, benefits and more) for your startup and your team.

Competition

Do startups with new tech products face competition? Short answer: yes!

Copyright & trademarks

Get the basics of copyright and trademarks.

Crowdfunding

Crowdfunding? Learn how to run a successful campaign.

Customer Development Model

The Customer Development Model helps you deeply understand your market. Learn about customer discovery so…

Customer satisfaction & community engagement

Want more value for customers? Foster community engagement and customer satisfaction.

Debt financing

Borrowing money, or debt financing, is one way to get the funds you need.

Disclosure

Entrepreneurs need to protect their venture’s confidential information. Learn more.

Distribution

Startups need to identify effective distribution channels to reach their target customer.

Employee benefits

Employee benefits are a key part of an employee’s compensation package.

Employee onboarding

Onboarding a new hire requires upfront planning and coordination.

Employee retention

Retaining top talent is a challenge for any company, particularly tech startups. Strategic planning helps!

Employer responsibilities

Learn what you need to know as an employer.

Exits: Mergers & acquisitions (M&A)

While building your startup, it's wise to plan ahead and prepare for an exit.

Financial statements

Understand how to read a financial statement.

Forecasting

Get started on top-down and bottom-up revenue forecasts.

Funding strategy

Learn the core concepts of funding strategy.

Go-to-market

Learn the basics of building an effective go-to-market strategy.  

Growth strategy

Need traction? From A/B testing to leveraging LinkedIn, we have growth tactics from the experts.

Hiring

Learn best practices in a recruitment process.

Intellectual property (IP)

Protecting your intellectual property (IP) is critical. Get started here.

International expansion

Expanding abroad? Before you take the plunge, see what you need to know.

International regulatory overview

Procedures to go to market vary in Canada, the US and the EU. Ensure you…

Investor communication

Be it a pitch or a longer investor presentation, you need to impress. Know how…

IP agreements

These sample IP agreements are intended to be educational. Review all legal documents with your…

IP strategy

Intellectual property is a critical business asset. You need a strategy to protect and leverage…

Legal

Entrepreneurs need to navigate many legal requirements. Get started here.

Making an offer

An offer of employment is a legal contract between an employee and your organization. Learn…

Managing performance

Understand how to motivate your team and effectively manage performance.

MarCom (marketing communications)

Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts.

Market research

Market research is essential to a startup's planning and decision-making process.

Marketing analytics

Analytics can help your marketing team deliver an ROI.

Marketing plans

Planning a marketing campaign? Learn the ins and outs.

Marketing strategy

Learn the core concepts of marketing strategy.

Masters of Growth

Founders share how they successfully scaled their companies.

Meeting laws & regulations

Laws and regulations govern your accounting process. Learn more.

Patents

Protect your invention in the very early stages. Determine its patentability and avoid patent infringement.

Payroll

Do you know how to set up and manage payroll? We've got you covered.

Positioning

Product positioning creates an image in the mind of your target customer.

Pricing

Ready commercialize your product? It's time to establish a pricing structure.

Product development

Learn about the product management process, product strategy and building something actual users want.

Product development for life sciences

The path to regulatory approval is long and complex. From proof of concept through to…

Product launches

The product launch and the product release are different aspects of product development. Both require…

Product Requirements

Product roadmaps

A product roadmap guides you as you execute your product strategy.

Product safety & clinical trials

Know the safety requirements when developing drugs and medical devices, and running clinical trials.

Prototypes

This video series examines hardware prototyping and how it can help you launch your startup.

Public relations

Know the key aspects of public relations (PR).

Reference checks

Reference checks are an important part of the hiring process.

Regulatory agencies: Submisssions & documentation

As you work toward regulatory approval, know the requirements and best practices for submitting to…

Revenue models

Know the ins and outs of different revenue models.

Sales calls

The sales process starts with a sales call. There are ways to best prepare.

Sales compensation

Your startup’s plan must balance business strategy, competitive pay and affordability. Learn more.

Sales enablement & tools

Your frontline sales team can drive busines—give them the skills, tools and knowledge they need.

Sales funnel

Analyze and manage your sales opportunities using the sales funnel.

Sales process

Selling as a startup isn’t easy. Learn more about building a sales process that works.

Sales success metrics

Gauge the effectiveness of your marketing and sales activities as well as your sales process.

Sales teams

Cultivate a great sales team—from hiring through to training and day-to-day management.

Screening & interviewing

To screen and interview candiates effectively, follow a careful process.

Sourcing candidates

To recruit a great team, you need to source great talent.

Strategic foresight

Strategic foresight helps you grasp how issues unfolding today could affect your business tomorrow.

Taxation & tax credits

Know the tax rules and strategies for creating and operating a startup.

Technology adoption lifecycle (TALC)

To effectively develop product and market strategies, understand where your product category fits on the…

Terminations

At some point, every company must deal with the termination of an employee.

Training

Training helps both startup and employee grow and succeed.

User experience (UX)

The UX design process is key to getting your product right.

User research

User research helps you identify market problems—and solutions people will use.

Value propositions

Your value proposition forms the core of your business model.You'll want to get it right!

Venture capital (VC)

Learn where to find VC investors, what they'll look for, and what to expect in…

Working with a board of directors

Boards govern while management manages. Remember this as you work with your boards.