All Collections
Accessibility
Learn about Ontario's accessibility requirements.
Accounting
Learn the basics of accounting for startups: payroll, tax rules and more.
Accounting principles & practices
A guide to underlying accounting principles and terms.
Advertising health products
Different regulatory bodies have different views about advertising healthcare products. Find out more.
Agreements
Looking for sample legal agreements such as a non-disclosure agreement template? We have several for…
Angel & seed investing
Learn more about angel and seed investing.
Boards of directors & advisors
Entrepreneurs need to set up boards of directors as well as advisory boards. Get started…
Bookkeeping
Start learning how to manage your own books.
Branding
Startups need to work on brand development early on. It's an exercise in perception management.
Building a board of directors
Building an effective board helps grow shareholder value.
Business models
Want your startup to succeed? It's essential to get your business model right.
Business structure
Operating in Canada? Know the business structure basics.
Chemistry, manufacturing & controls
Learn about Good Manufacturing Practices (GMP), quality systems, stability studies and more.
Company culture
Company culture is the foundation on which your startup is built.
Company formation
Some food for thought as you form your company.
Compensation
Design the right compensation plan (salaries, benefits and more) for your startup and your team.
Competition
Do startups with new tech products face competition? Short answer: yes!
Copyright & trademarks
Get the basics of copyright and trademarks.
Crowdfunding
Crowdfunding? Learn how to run a successful campaign.
Customer Development Model
The Customer Development Model helps you deeply understand your market. Learn about customer discovery so…
Customer satisfaction & community engagement
Want more value for customers? Foster community engagement and customer satisfaction.
Debt financing
Borrowing money, or debt financing, is one way to get the funds you need.
Disclosure
Entrepreneurs need to protect their venture’s confidential information. Learn more.
Distribution
Startups need to identify effective distribution channels to reach their target customer.
Employee benefits
Employee benefits are a key part of an employee’s compensation package.
Employee onboarding
Onboarding a new hire requires upfront planning and coordination.
Employee retention
Retaining top talent is a challenge for any company, particularly tech startups. Strategic planning helps!
Employer responsibilities
Learn what you need to know as an employer.
Exits: Mergers & acquisitions (M&A)
While building your startup, it's wise to plan ahead for your exit.
Financial statements
Understand how to read a financial statement.
Financing workbooks
These workbooks help you prepare to meet investors. (Note: Workbook 1 is for startups at…
Forecasting
Get started on top-down and bottom-up revenue forecasts.
Founders
Advice on recruiting your co-founder, espousing self-care, and more.
Funding strategy
Learn the core concepts of funding strategy.
General resources & tools
Find an overview of resources relating to COVID-19.
Go-to-market
Learn the basics of building an effective go-to-market strategy.
Growth marketing channels
Run your campaign with the latest growth marketing strategies and tools.
Growth Marketing Playbook
This five-step framework shows you how to build a growth marketing model and where to…
Growth marketing: Interviews
We interviewed top growth marketers and asked them to share their insights.
Growth strategy
Need traction? From A/B testing to leveraging LinkedIn, we have growth tactics from the experts.
Health market research
Insights on researching healthcare markets.
Healthcare innovation adoption
The startup journey is long for health entrepreneurs. Gain advice, insights on the process for…
Hiring
Learn best practices in a recruitment process.
Hiring Talent Toolkit
Build your arsenal of creative hiring strategies that can help you win the battle for…
Intellectual property (IP)
Protecting your intellectual property (IP) is critical. Get started here.
International expansion
Expanding abroad? Before you take the plunge, see what you need to know.
Investing in healthcare startups
Dive into the minds of health investors. Understand what they look for, how they make…
Investor communication
Know how to impress investors.
IP agreements
These sample IP agreements are intended to be educational. Review all legal documents with your…
IP strategy
Intellectual property is a critical business asset. You need a strategy to protect and leverage…
Job postings & descriptions
Get tips on writing job postings and job descriptions.
Legal
Entrepreneurs need to navigate many legal requirements. Get started here.
Making an offer
An offer of employment is a legal contract between an employee and your organization. Learn…
Managing performance
Understand how to motivate your team and effectively manage performance.
MarCom (marketing communications)
Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts.
Market Sizing Toolkit
Learn the market sizing methods that are often used when describing, analyzing and communicating the…
Marketing analytics
Analytics can help your marketing team deliver an ROI.
Marketing strategy
Learn the core concepts of marketing strategy.
Masters of Growth
Founders share how they successfully scaled their companies.
Masters of Sales
Insights and advice on the sales cycle, going international, founder training and building a sales…
Media interviews
Learn how to leverage media interviews and deliver your key messages.
Official government offers and support
Targeted support, funds and programs from official sources to help buffer vulnerable individuals and businesses…
Patents
Protect your invention in the very early stages. Determine its patentability and avoid patent infringement.
Payroll
Do you know how to set up and manage payroll? We've got you covered.
People analytics
Know the key people metrics that matter most to business performance.
Pitching
Polish your pitch!
Pivots
At its core, pivoting is the process of achieving greater product–market fit.
Positioning
Product positioning creates an image in the mind of your target customer.
Pricing
Ready commercialize your product? It's time to establish a pricing structure.
Pricing
Primary research
Conduct primary research like a pro.
Product development
Learn about the product management process, product strategy and building something actual users want.
Product development for life sciences
The path to regulatory approval is long and complex. From proof of concept through to…
Product launches
The product launch and the product release are different aspects of product development. Both require…
Product positioning toolkit
Develop strategies that can help distinguish your offering in the market and create a competitive…
Product Requirements
Product requirements are the tactical implementation of your product strategy and product roadmap.
Product roadmaps
A product roadmap guides you as you execute your product strategy.
Product safety & clinical trials
Know the safety requirements when developing drugs and medical devices, and running clinical trials.
Prototypes
This video series examines hardware prototyping and how it can help you launch your startup.
Public relations
Know the key aspects of public relations (PR).
Reference checks
Reference checks are an important part of the hiring process.
Regulatory agencies: Submisssions & documentation
As you work toward regulatory approval, know the requirements and best practices for submitting to…
Research techniques
Learn the basics of market research.
Revenue models
Know the ins and outs of different revenue models.
Sales calls
The sales process starts with a sales call. There are ways to best prepare.
Sales compensation
Your startup’s plan must balance business strategy, competitive pay and affordability. Learn more.
Sales enablement & tools
Your frontline sales team can drive busines—give them the skills, tools and knowledge they need.
Sales funnel
Analyze and manage your sales opportunities using the sales funnel.
Sales process
Selling as a startup isn’t easy. Learn more about building a sales process that works.
Sales success metrics
Gauge the effectiveness of your marketing and sales activities as well as your sales process.
Sales teams
Cultivate a great sales team—from hiring through to training and day-to-day management.
Screening & interviewing
To screen and interview candiates effectively, follow a careful process.
Social media
To succeed at social marketing, you need the right understanding, mindset and strategy.
Sourcing candidates
To recruit a great team, you need to source great talent.
Strategic foresight
Strategic foresight helps you grasp how issues unfolding today could affect your business tomorrow.
Talent
Strategies and best people practices and ops.
Taxation & tax credits
Know the tax rules and strategies for creating and operating a startup.
Technology adoption lifecycle (TALC)
To effectively develop product and market strategies, understand where your product category fits on the…
Term sheets
Before you sign, it's critical to understand the term sheet.
Terminations
At some point, every company must deal with the termination of an employee.
Training
Training helps both startup and employee grow and succeed.
User experience (UX)
The UX design process is key to getting your product right.
User research
User research helps you identify market problems—and solutions people will use.
Value propositions
Your value proposition forms the core of your business model. You'll want to get it…
Venture capital (VC)
Learn where to find VC investors and what they'll look for.
Working with a board of directors
Boards govern while management manages. Remember this as you work with your boards.