Think about what you want from your growth strategy. What is your company’s next milestone? To build enough traction to attract investors? To show you can scale? Before you start a marketing campaign, you need to know your destination so you can map your progress.
This “destination” is your growth goal. Growth goals will vary depending on your company’s needs at this time.
You need to identify your current growth goal.
In this video, Nathan explains why defining a growth goal is so critical and how to go about it.
After you view the video, download the spreadsheet below and complete the activity.
Derek Hopfner is the co-founder of Law Scout, a small online legal-services company looking to scale. Do its growth challenges sound familiar to you?
|MaRS article: Branding for startups: Developing your initial brand strategy||Find out why branding matters for startups, and how to fuel and shape a successful brand strategy.|
|MaRS blog: Startup marketing: Get, keep and grow||Nathan delves into customer relationship strategies, also known as the get, keep and grow (GKG) tactics of customer development.|
|MaRS article: Develop your value proposition and business model using customer validation||Customer validation is a critical step that needs to be undertaken before you grow your venture. This article explains why.|
Be specific and clearly define success. What you’re trying to achieve should be narrow and focused.
– Sean Ellis
The Growth Marketing Playbook is based on the work of Gabriel Weinberg and Justin Mares in their 2015 book, Traction.