The Growth Marketing Playbook is aimed at experienced marketing professionals and startup entrepreneurs alike. They key is that whether your business is large or small, you need to adopt the mindset of a startup in order to move fast.
This playbook contains a set of five steps together with best practices designed for you to focus on customer growth and retention.
Pirate metrics …AARRR
Entrepreneur and author Dave McClure has defined five “pirate metrics” (named for their acronym: AARRR) that should be part of every growth marketing strategy. They are listed in the order in which they take place. This customer acquisition sequence is similar to that seen in a sales funnel:
Get key insights on customer development from growth marketing expert, Alison Gibbins.
“We must learn what customers really want, not what they say they want or what we think they should want.”
–Eric Ries, The Lean Startup
The Growth Marketing Playbook is based on the work of Gabriel Weinberg and Justin Mares in their 2015 book, Traction.