Startup Toolkit

Explore advice, lessons and tips from our community of entrepreneurs and operators.

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articles tailored for Canadians

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Learning Bundles

Explore the questions every founder faces. Find the guidance, tools, and insights to move forward at every stage.

Fundraising & Financial Strategy

“How do I fund my startup and manage finances?” Advice on grants, investors, valuations, budgeting, and building financial resilience.

Fundraising & Financial Strategy

Fundraising & Financial Strategy

“How do I fund my startup and manage finances?” Advice on grants, investors, valuations, budgeting, and building financial resilience.

Ideation & Validation

“How do I test if my idea is viable?” Test your idea before you build. Explore customer discovery, market research and lean validation.

Ideation & Validation

Ideation & Validation

“How do I test if my idea is viable?” Test your idea before you build. Explore customer discovery, market research and lean validation.

Marketing & Customer Acquisition

“How do I attract and acquire customers?” Craft your marketing strategy, brand identity, positioning, and lead generation engine.

Marketing & Customer Acquisition

Marketing & Customer Acquisition

“How do I attract and acquire customers?” Craft your marketing strategy, brand identity, positioning, and lead generation engine.

Operatings & Scaling

“How do I scale my operations effectively?” Practical tools for scaling your startup including compliance, legal setup, process design and building infrastructure to support your growth.

Operatings & Scaling

Operatings & Scaling

“How do I scale my operations effectively?” Practical tools for scaling your startup including compliance, legal setup, process design and building infrastructure to support your growth.

Product & Market Fit

“How do I build something people actually want?” Guidance on developing MVPs, iterating with feedback, and finding product-market fit.

Product & Market Fit

Product & Market Fit

“How do I build something people actually want?” Guidance on developing MVPs, iterating with feedback, and finding product-market fit.

Sales & Revenue

“How do I sell and make money?” Convert leads into customers, develop pricing strategies, build repeatable sales processes, and grow revenue with confidence. 

Sales & Revenue

Sales & Revenue

“How do I sell and make money?” Convert leads into customers, develop pricing strategies, build repeatable sales processes, and grow revenue with confidence. 

Talent & HR

“How do I build and lead a great team?” Build and lead a strong team. Learn how to recruit, hire, retain, and scale talent while shaping a culture that supports your startup’s growth.

Talent & HR

Talent & HR

“How do I build and lead a great team?” Build and lead a strong team. Learn how to recruit, hire, retain, and scale talent while shaping a culture that supports your startup’s growth.

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MaRS Startup Toolkit