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Find articles, videos and courses on building your startup. Stay tuned for a fully searchable and discoverable library coming soon.

Your guide to growing global: What to consider before expanding internationally

In an era when global expansion is more critical than ever before, choosing to go international can feel overwhelming. Yet the decision to enter a new global market can be rewarding and mark a milestone for your company’s growth. This article summarizes what you should consider before taking that leap … Read More

Purpose: What it is and why it’s important for your brand

Why are you here? This is the question purpose asks. Purpose is about social impact. It’s not about making money or being a leader in your category. Having a purpose acknowledges that you are not operating in a moral vacuum. It recognizes that your business has a social and environmental … Read More

Sales process: Selling to large organizations in complex sales cycles | Sinking ships

Our five-part series entitled Selling to large organizations in complex sales cycles presents an overview as well as the elements of a successful sales strategy. This article is a bonus to round out the series— a “bonus article” as the theme here is to know when to abandon the sale … Read More

The six Ps of branding

You’ve probably heard of the four Ps of marketing. Welcome to the six Ps of branding. They are: Purpose: Why are you here? Principles: What are the values that guide your behaviour? Positioning: Where will you play, who will you serve and how are you different? Promise: What is the … Read More

Strategic foresight: A case study

Strategic foresight is a process of creating useful conversations about possible futures. In this case study, we look at how having a clear view of what’s changing in the outside world empowers an organization with the confidence and agility to reorient its strategy for long-term resilience and sustainable growth. Over … Read More

Pivots: Part 2 | The search for product–market fit

This is from the lost section from The Growth Hacker’s Guide to the Galaxy. Mark Hayes and I wrote that book a few years back and went deep down a rabbit hole on the topic of pivoting. Before long, we had too much pivoting content and it got cut from … Read More

Pivots: Part 1 | Why is pivoting important?

This is the lost section from The Growth Hacker’s Guide to the Galaxy. Mark Hayes and I wrote that book a few years back and went deep down a rabbit hole on the topic of pivoting. Before long, we had too much pivoting content and it got cut from the … Read More

Seven lessons to build your startup brand

Over the past year, I’ve worked with tech startups at MaRS to help them improve their customer and talent brands. Adopting a research-based approach, I developed a three-step audit process to identify aspects of their brand that could be improved and to uncover points of differentiation in their brand against … Read More

Sales process: Selling to large organizations in complex sales cycles | Part 5

In this five-part series, we explore the necessary elements of selling into large organizations. In Part 5, we examine overpopulation in B2B purchasing decisions. Missed Parts 1, 2, 3 or 4? Go back and check them out! Overpopulation: Selling successfully when you have an increased number of decision makers When … Read More

Branding strategy: Use a three-step brand audit

Developing your branding strategy and building your brand’s foundation can feel very conceptual and lack the tactile outcomes and actions that entrepreneurs crave. In this article, I share a three-step branding strategy that I use with MaRS startups to help them conduct a brand audit. This brand audit helps them … Read More

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