Elle Woulfe (former VP of Marketing of PathFactory, previously known as LookBookHQ) discusses the top-down philosophy of marketing and sales working together as one team to drive efficiency and move potential customers through the sales funnel.
Elle speaks to the need of hiring specialized talent when growing and scaling high-performing teams and the use of data to help create new ideas to grow.
This video is part of the Masters of Sales series. The series includes four modules:
1. Sales cycle
2. Going international
3. Founder training
4. Sales playbook