Strategic expansion: Canadian companies' roadmap to US capital success

In this guide, we'll delve into the intricacies of raising capital in the US, from identifying and engaging investors to negotiating term sheets and closing the deal so you can fuel your company's growth.

Masters of Sales: Direct response marketing—with Emma Jones

 

Emma Jones, Senior Marketing Manager at RBC Ventures, looks at what direct response marketing is and when a company would use it. Emma also highlights some of the dos and don’ts and tools and tactics that go into a successful direct response campaign.

This video is part of the Masters of Sales series. The series includes four modules:

  1. Sales cycle
  2. Going international
  3. Founder training
  4. Sales playbook

Strategic expansion: Canadian companies' roadmap to US capital success

In this guide, we'll delve into the intricacies of raising capital in the US, from identifying and engaging investors to negotiating term sheets and closing the deal so you can fuel your company's growth.

Related

Masters of Sales: Selling with conviction—with David Priemer

Masters of Sales: Growing marketing and sales teams—with Elle Woulfe

Masters of Sales: Building referral programs—with Bryn Jones