Masters of Sales: Direct response marketing—with Emma Jones
Emma Jones, Senior Marketing Manager at RBC Ventures, looks at what direct response marketing is and when a company would use it. Emma also highlights some of the dos and don’ts and tools and tactics that go into a successful direct response campaign.
This video is part of the Masters of Sales series. The series includes four modules:
- Sales cycle
- Going international
- Founder training
- Sales playbook