Masters of Sales: Direct response marketing—with Emma Jones

Emma Jones, Senior Marketing Manager at RBC Ventures, looks at what direct response marketing is and when a company would use it. Emma also highlights some of the dos and don’ts and tools and tactics that go into a successful direct response campaign.

This video is part of the Masters of Sales series. The series includes four modules:

1. Sales cycle
2. Going international
3. Founder training
4. Sales playbook