Jennifer Daly (formerly of Shopify) walks us through effective email marketing strategies. You can use email marketing to boost customer activation, increase retention, and receive feedback on your product or service.
Email marketing can be a great way to activate customers—it opens communication between you and your market.
Email marketing is also a strong retention tool. With it, you can inform potential customers about your features and products, and remind and even upsell existing customers about them. Email subscribers are far more valuable than a Facebook like or Twitter love.
Lastly, you can use it to get product feedback. You can learn not only what people like and want more of, but also what they don’t like and reasons why they might not be using your product.
Strict legislation governs the use of commercial email communication. It is important to know the law. In Canada, this is CASL. In the US, this is the CAN-SPAM Act.