Employer branding is all about positioning yourself against your competitors for talent. The best talent has choices, so your branding will answer the question, “Why should I work for you?”
You should care about your employer branding for two reasons:
Start working on your brand if you’re:
To improve your employer branding, you can gain significant insights by asking your candidates and employees these key questions:
Translate these findings into a few slides, a one-pager or simply some talking points. Then pitch this viewpoint to a prospective employee or someone external who fits the profile of your ideal candidate. How does it sit with them? Are they inspired to work for you?