Assuming that a startup meets all of its investment criteria, investors generally look for the following when they consider making an investment in a new business:
Your startup has made progress working on creating and delivering your product and service.
With these resources and information about the business in hand, you are now ready to approach prospective investors about your new business opportunity.
Thinking of raising money? We’ve created a free online course to help you get investment-ready. Check out Introduction to Investment Readiness and learn useful tips, tactics and strategies to prepare for your seed fundraising round.
Kawasaki, G. (2004). The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Toronto: Penguin Canada.