Village Capital developed and published their VIRAL Pathway (Venture Investment-Readiness and Awareness Levels) that is a very good aid in helping align entrepreneurs and investors on a venture’s state of readiness for investment. Assuming that a startup aligns with the point at which an investor wants to invest, and meets its investment criteria, investors will then look for the following when they consider making an investment:
Your startup has made progress working on creating and delivering your product and service.
With these resources and information about the business in hand, you are now ready to approach prospective investors about your new business opportunity.
Thinking of raising money? We’ve created a free online course to help you get investment-ready. Check out Introduction to Investment Readiness and learn useful tips, tactics and strategies to prepare for your seed fundraising round.
Kawasaki, G. (2004). The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Toronto: Penguin Canada.