The elevator pitch describes your company concisely and in a compelling way. The elevator pitch is the answer you give when you coincidentally meet someone in an elevator and they ask you: “So, what do you do?”
The idea is that you deliver the desired answer before the elevator ride comes to an end, which means in less than 30 seconds. In that time, you want to make maximum impact, hopefully creating a response such as your questioner asking for your business card, asking for a follow-up call or to be sent more information.
Your elevator pitch is a somewhat expanded version of your positioning statement.
In a wider context, your elevator pitch provides an essential tool in sales situations such as trade shows, conversations with investors, and networking events.
The goal of the elevator pitch is to communicate key information succinctly and for the desired effect. To achieve the right results, incorporate these key elements.
If you’re an early-stage startup, bear in mind that your personal track record and credibility comprise a key element of the pitch, especially when pitching to investors.
Lastly, make sure you deliver your elevator pitch with confidence and clarity. Practice delivering it time and time again, until you reach a point where you are very confident about your message.