Know what to do when asked for a media interview. Startups need to master media skills in order to promote, sell and share their messages. This series discusses what you need to know. See the introductory overview as well as the full series list below.
Getting a call for a media interview can be exciting, but you need to ensure you leverage the opportunity to bring value to your business. Despite the adage, not “all publicity is good publicity,” and it’s your responsibility to control and protect your company’s reputation in the public realm. This is why you need to understand the situation and context before you can properly prepare your key messages.
Generally, a journalist or producer is interested in a story if it includes one of three things:
Media interviewers have common traits. They: