Earned media is one of the most powerful traction strategies to help your startup reach multiple audiences. Even a seemingly unimportant media interview can be read, heard or watched by millions of people and shape the future of an organization.
Business leaders, startups and enterprises need to master media skills to take advantage of and control interviews to promote, sell and share their messages. It pays to prepare and ensure each opportunity is maximized to effectively meet your business objectives.
This series of articles will walk you through what you need know.
Even an introverted and shy person can deliver a fantastic interview with enough practice, preparation and coaching. Interviewers often look to the founder or CEO; however, if they are unavailable or there are multiple founders, you may have to choose between potential interviewees.
The ideal person is: