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International expansion: Key lessons

Who should read this?

Startups and scale-ups thinking of expanding into new international markets.

These insights mainly relate to the tech industry, but most could apply to any type of company, no matter the size or the industry.

Why does it matter?

Going global can be overwhelming and it does bring risk. It’s wise to learn what to expect and to prepare your strategy and your team.

The specifics

  1. Approach international expansion in different stages.
  2. Paid acquisition can scale fast, but scaling without original content is expensive.
  3. Differentiate what’s scalable versus what’s specific to each country or region.
  4. Context changes, but people behave as people everywhere.
  5. Price matters more than you think.
  6. Timing matters.
  7. Expand to regions where you start gaining traction.

Read the full article here.