As you develop your information memorandum or investor presentation, an effective way to gather team ideas is to hold a one-day workshop. This enables team members to brainstorm together and build the various sections of your business. Holding this session off-site may help the group avoid job-related distractions that might otherwise arise.
Fast Company published an interview with Tom Kelley, General Manager of Ideo Product Development. In it, Kelley describes his company’s structured brainstorming process. We’ve adapted below some of their rules for generating bright new ideas and framed it in relation to developing an information memorandum or an investor presentation:
Tischer, L. (2007, December 17). Seven Secrets to Good Brainstorming. Posted at http://www.fastcompany.com/articles/2001/03/kelley.html