How to avoid underpricing: Building a quantifiable value proposition

Download this free guide to build a quantifiable value proposition to determine your pricing strategy.

10 Rules of Branding

 

Nathan Monk, Senior Strategist, ICT, MaRS Discovery District, highlights 10 rules to both identify your brand and market the values of your company.

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Principles: What they are and why they’re important

Positioning: What it is and why it matters