Details

When and where

Date: September 11, 2024

Time: 3:30 pm EDT to 5:30 pm EDT

Location: In person and online

Featured topics:

  • Understanding the critical role of pricing for business success
  • Navigating the “Startup Winter” with confidence
  • Exploring Value-Based Pricing: A customer-centric approach
  • Flexibility and Adaptability: The core of sustainable pricing strategies
  • Tailoring value-based pricing for international market expansion

About this event

Featuring expert insights from MaRS CEO and investment industry veteran, Alison Nankivell, we’ll cover tactical ways to mitigate risks and leverage opportunities, ensuring your startup can thrive — regardless of political outcomes.

As the U.S. presidential election approaches and the Canada-United States-Mexico Agreement (CUSMA) renewal discussions continue, we’ll explore the economic stakes, including potential impacts of tax proposals, tariff changes and immigration policies. Designed specifically for startup founders, this intimate session shares actionable strategies to steer your venture through these evolving challenges.

We’ll discuss

  • Adapting to market dynamics: Discuss the impacts of the U.S. election, CUSMA renewal and changes in capital gains on Canadian businesses.
  •  Navigating late-stage funding: Learn how successful founders build investor relationships and adapt strategies to thrive in Canada’s challenging financial landscape.
  •  Growing your company amidst shifting tides: Gain actionable advice from successful Canadian ventures and experts on navigating unknowns and growing to IPO.
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