MaRS Library The Fundamentals of Licensing Agreements
Michael Kosic, CEO, XYZ Interactive, highlights deals his company has made with his proprietary technology, GestureSense and BeaconSense.
Michael shares his framework of thinking for win/win license agreements as well as building a partner ecosystem with multiple products simultaneously in market. | Part 3 of 3
- Stages of company development: Angel, seed and venture capital investors.
- Relationship marketing: Kotler on marketing.
- The pay-per-user revenue model: B2B sales for software.
- Value proposition: A reflection of the relationship between your customer and brand.
- Create a business plan to win investors (template).