MaRS Library The Fundamentals of Licensing Agreements
Michael Kosic, CEO, XYZ Interactive, highlights deals his company has made with his proprietary technology, GestureSense and BeaconSense.
Michael shares his framework of thinking for win/win license agreements as well as building a partner ecosystem with multiple products simultaneously in market. | Part 3 of 3
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- What is an execution plan?.
- Product positioning and positioning your startup: Customer validation stage.
- The Customer Development Model (CDM), product development and technology startups.
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