Craig was the founding CEO of Universe, acquired by Live Nation Entertainment (Ticketmaster).
At Universe, Craig raised capital from angel and VC investors, led the company’s strategy, successfully executed a successful pivot (from sharing economy to event marketplace), oversaw the purchase of the universe.com domain name, led product development resulting in the launch of iOS and Android apps and the ticketing industry’s first embeddable widget, and defined and grew the marketplace’s LTV:CAC ratio and other metrics, bringing Universe from concept through to acquisition.
Craig is a classically trained software engineer and business analyst, with hands on experience at BCG, Credit Suisse and in software engineering roles. While at Credit Suisse’s technology investment banking division based out of San Francisco, Craig advised tech companies on their M&A and corporate finance needs. At BCG, Craig advised tech companies on strategy and operations, in Canada, the US, Italy and Austria.
Craig studied software engineering at Western University and business at Ivey where he earned his HBA. He is an avid rock climber.