Social media platforms are online communities that enable interaction among individuals and organizations. As a recruitment tool, they can drive qualified job seekers to your postings and methodically cultivate interest among passive job seekers (i.e., those who are not actively job hunting but would be a good fit for your company).
Platforms like Facebook and Twitter can be excellent vehicles to cultivate interest in your startup or brand.
Whatever social media approach you take, build and nurture your presence online. Be aware that it can be time consuming to use social media effectively. Do some upfront planning so that you can measure success and adapt your strategy as needed.
LinkedIn is the world’s largest online professional network. Establishing a presence on LinkedIn gives your startup access to millions of professionals. There are different levels of membership, and even a basic account can be useful. Options include:
A Facebook page gives your organization a means to build an online presence and community to promote your products, services, initiatives, goals and, of course, employment opportunities. While it’s free to set up a profile, you may need to engage in Facebook advertising to generate interest in your page, and costs can run up.
Keep in mind that a Facebook page requires maintenance (time) and can distract web users from your actual website. However, it remains an effective tool to include in your recruitment strategy.
Twitter is a microblogging platform. Registered users share their thoughts through 140-character posts called tweets. Other users can search for tweets and subscribe to their favourite users’ feeds. Like Facebook, Twitter is free, but promoting your account involves a cost.
Many companies now find that when they include Twitter as a key feature in their overall marketing strategy to build company awareness and credibility, it adds value to their recruiting efforts.
For instance, if someone is seeking a job in electrical engineering, they might search certain tags, such as #TechTalent. By including hashtags in your job post, these candidates can find the posting, even if they don’t follow your startup’s Twitter account