A product roadmap is an outline of upcoming product releases for a specific time frame. The roadmap details the overall implementation of the product strategy. The inputs (or ideas) that you need to create your product roadmap come from several different sources.
The market drives most of your inputs to your product roadmap. The market includes:
Your product strategy is your product’s general direction.
Your product roadmap helps you to execute this strategy, so add items to the roadmap that will help you to reach product goals. These are small steps on the road to your overall strategy.
Your product might use particular technologies that must be implemented or upgraded over time.
As you implement items on the product roadmap, you might realize the need to evolve some areas to make features more robust. This feedback will come from internal and external product users.
Many inputs have timeframes that must be considered when incorporating them into the product roadmap.
Make sure that you validate your inputs to ensure that they make sense for your product roadmap. For more information on this topic, read the next article in the product roadmap series entitled Validating inputs to tech product roadmaps.
Other articles in this series include:
Stull, C., Myers, P.& Scott D.M. (2008). Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs. Hoboken, New Jersey: John Wiley and Sons.