Go To Market Smarter

 

Murray McCaig (Volunteer Advisor, Cleantech, MaRS Discovery District; Partner, ArcTern Ventures) highlights the need to take a multi-faceted approach in designing a go-to-market strategy, concentrating not only on your product but also on who your customers are, where to find them and how to reach them.

Related

Four types of market (market maturity): Where does your startup’s product belong?

Assessing market maturity for technology startups

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