Due to the complexity of the business-to-business (B2B) sales process and the technology being sold, technology sales processes usually involve a number of sales calls. This drawn-out sales process means that a lot of preparation is required between sales calls. As a result, entrepreneurs should define and outline the activities that follow every sales call to make the sales process more effective and efficient.
Note: In B2B technology sales, the ability to deliver on follow-up activities sets good salespeople apart from the rest. Countless sales opportunities are lost because salespeople do not properly follow up sales calls.
After a sales call, work through the list below to ensure that you maximize on your sales opportunities:
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