Dissecting the Business Model Canvas


Mark Zimmerman, CIO & Senior Advisor, ICT, MaRS Discovery District, explains the startup strategy tool, the business model canvas (BMC). Do you know your product idea is good, but haven’t fully articulated the problem you’re solving or the revenue model? The BMC will help you fill in the blanks and design a repeatable and scalable business model.​ | Part 1 of 2