Masters of Sales: Building referral programs—with Bryn Jones

Bryn Jones, Co-founder and CEO of PartnerStack (formerly GrowSumo), discusses the importance and ins and outs of developing a referral program. Bryn shares insights on how to create a community and to leverage it so it can serve as a distribution channel to people you can’t reach.

Content/Timestamps:

Dropbox used referral programs successfully. Where should companies today focus their attention? [00:25]
How do you start a channel program? [01:04]
How do you reach the people you can’t currently reach? [01:49]
Tell us about these types of partners: Referrals, advocates, resellers [02:29]
What have you learned about incentives for referral programs? [03:55]
What’s an effective test to see if a referral program will work for you? [05:58]
Once the program’s running, how do you keep people engaged? [07:10]
How does your company tell more people about GrowSumo [PartnerStack]? [08:14]

This video is part of the Masters of Sales series. The series includes four modules:
1. Sales cycle
2. Going international
3. Founder training
4. Sales playbook

Masters of Sales: Building referral programs—with Bryn Jones

Content/Timestamps:

Masters of Sales: Building a sales playbook—with Greg Karelitz

Masters of Sales: Selling with conviction—with David Priemer

Masters of Sales: Direct response marketing—with Emma Jones

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