Expanding to a new geographical market is a risky endeavour, and firms need to understand the strengths, opportunities and challenges a country presents.
In this guide, we’ll explore:
- The opportunities that make UK an attractive destination
- The challenge of competition in the UK market
- The impact of Brexit on conducting business in the UK
- Determining whether the UK is the right market for you
This country guide concludes with a UK Market Evaluation Canvas that guides senior leaders through a series of questions to help them evaluate whether the UK is the right country for their company.
Who you'll hear from
Regional VP, Europe, Middle East & Africa, Export Development Canada
Stephen Wilhelm is responsible for EDC’s business development efforts across the EMEA region, and EDC’s representations in London, Düsseldorf, Istanbul, Dubai and Johannesburg.
Read Stephen’s full bio here.
Country risk analyst, Western Europe & North Africa, Export Development Canada
Emmanuelle Mansart is the country risk analyst responsible for Western Europe and the North African region with the Economic-Political Intelligence Centre at Export Development Canada.
Read Emmanuelle’s full bio here.
Chief marketing officer, Nulogy
As chief marketing officer at Nulogy, a leading provider of agile supply chain solutions, Josephine Coombe is responsible for global marketing and brand stewardship.
Read Josephine’s full bio here.
MaRS Discovery District (MaRS)