A business model describes the value an organization offers to its customers. It illustrates the capabilities and resources required to create, market and deliver this value, and to generate profitable, sustainable revenue streams. In principle, a business model does not matter to customers; it is important to the company and … Read More
The technology adoption lifecycle (TALC) describes buying behaviour for technology products in various market segments. The buying process is similar for the different segments along the TALC. Visionaries and technology enthusiasts in the Early Market (see the TALC) follow the same stages of the buying process as pragmatists in the Chasm … Read More
For a start-up, understanding where your product category fits on the technology adoption lifecycle (TALC) is critical for the strategic allocation of limited resources. That said, keep in mind that the TALC is a blunt tool that offers little chance for accuracy. It is therefore important for start-ups to achieve … Read More
Researching a market? Our free online course Introduction to Market Sizing offers a practical 30-minute primer on market research and calculating market size. A product’s value proposition is a statement of the functional, emotional and self-expressive benefits delivered by the brand that provide value to the target customer. It consists of … Read More
An employee stock option plan (ESOP) is a legal document permitting the company to issue stock options to certain insiders of the company: employees, directors, advisors and consultants. The ESOP is used as an ownership incentive for the team to build the value of the business for shareholders as well as … Read More
The execution plan is the “how-to” for your venture. It is a necessary input to your financial plan, slide pitch deck and business plan. It should also be a tool that you use with your team on a regular basis to manage the business, to communicate your critical goals and … Read More
If you have a great technology idea, you will need financial resources to develop it. An inventor or entrepreneur should develop a long-term financing strategy for their technology. The following checklist can help you develop the right financing approach. To help determine the best approach for your idea, decide what … Read More
As part of the terms of financing, the term sheet provided an outline of the size and composition of the board post-financing. A corporation requires directors, officers and shareholders to act. The directors comprise the board of directors. For early-stage companies prior to an outside investment, the board will likely … Read More
Most startup founders have a general idea that serving as a director of a corporation should not be taken lightly. But what are the key duties and personal liabilities that the law imposes on directors and how can you mitigate them? The basics regarding the three categories of director obligations—fiduciary duties, … Read More
One of the things of most value to a company is its relationships—with customers, employees, suppliers, distributors, dealers, and retailers. The company’s relationship capital is the sum of the knowledge, experience, and trust a company has with its customers, employees, suppliers, and distribution partners. These relationships are often worth more than the … Read More
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