MaRS Library The Mini-Guide to Social Selling
Tucker Schreiber, Content Marketer, Shopify, looks at the rise of social selling. He explains how building customer relationships through social media is key and that businesses need to play the long game, rather than aim for the hard sell. | Part 3 of 3
- Relationship marketing: Kotler on marketing.
- The purpose of marketing analytics: Optimize your startup marketing.
- Sales process: Selling to large organizations in complex sales cycles | Part 5.
- Conducting market analysis to target customers for your product.
- Bargaining Power of Buyers: Porter’s Five Forces Analysis.