MaRS Library The Business Model Canvas
Mark Zimmerman, CIO at MaRS, highlights each segment in the Business Model Canvas to show how to use it as a tool for articulating and innovating your business model.
- Marketing plan for your product launch.
- Product positioning and positioning your startup: Customer creation stage.
- Skype’s rapid market leadership over Vonage: Same technology, different rates of adoption.
- Value proposition and Blank’s customer discovery method—Phase 3: Test your product concept.
- Seeding success: Canadian startup accelerators.