MaRS Library The Business Model Canvas
Mark Zimmerman, CIO at MaRS, highlights each segment in the Business Model Canvas to show how to use it as a tool for articulating and innovating your business model.
- Develop your value proposition and business model using customer validation.
- The Art of Pricing: What should you charge?.
- Business valuation: How investors determine the value of your business.
- Revenue models—Processing revenues for high-throughput B2B markets.
- How to meet and engage an investor for your startup.