MaRS Library The Art & Science of Sales: Tips, tricks & tools
Mark Evans, Principal of ME Consulting and the author of Storytelling for Startups, discusses the importance of having clear, customer-oriented sales information. He also highlights some of the tools and techniques he has found useful in his approach to sales. | Part 2 of 3
- Salesforce.com: Lessons in building a customer base.
- Sales and cold calling: A lead generation tactic with target customers.
- How to Raise Your First Round of Capital.
- Your investor’s business due diligence process in detail.
- Creating a mission statement for your startup: When to do it and what to know.