MaRS Library The Art & Science of Sales: Tips, tricks & tools
Mark Evans, Principal of ME Consulting and the author of Storytelling for Startups, discusses the importance of having clear, customer-oriented sales information. He also highlights some of the tools and techniques he has found useful in his approach to sales. | Part 2 of 3
- Building a Compelling Investor Pitch: What investors need to know.
- Promise: What a brand promise is and why it matters.
- How to find a creative partner.
- Sales process: Selling to large organizations in complex sales cycles | Part 3.
- Sales process: Selling to large organizations in complex sales cycles | Part 2.