MaRS Library Storytelling: The key to marketing success
Mark Evans, Principal at ME Consulting, shares advice on how to shape your startup marketing plan using storytelling as the key element. Learn how to engage your customers in a meaningful way.
- Ten steps to a successful startup and product launch.
- Lived It Lecture with Bruce Croxon - Entrepreneurship 101 2014/15.
- Product positioning and positioning your startup: Customer validation stage.
- Product management and development as your tech product and market mature.
- Successful market communication across the Chasm and in the Bowling Alley.