MaRS Library Storytelling: The key to marketing success
Mark Evans, Principal at ME Consulting, shares advice on how to shape your startup marketing plan using storytelling as the key element. Learn how to engage your customers in a meaningful way.
- Buyer personas for effective sales and marketing.
- Product development: Product strategy and the whole product.
- Customer experience: A key ingredient for a growing customer base.
- Conducting market analysis to target customers for your product.
- Customer service excellence: How startups can deliver more value for customers.