MaRS Library Storytelling: The key to marketing success
Mark Evans, Principal at ME Consulting, shares advice on how to shape your startup marketing plan using storytelling as the key element. Learn how to engage your customers in a meaningful way.
- Revenue models: Service-based revenues.
- Your marketing message: A tech startup’s key tool to reach target customers.
- 25 Lessons Learned in Financing.
- Market research for startups: Get to know your customers, your target market and the competition.
- Defining your competitive edge: Product positioning in your target market.