MaRS Library Storytelling: The key to marketing success
Mark Evans, Principal at ME Consulting, shares advice on how to shape your startup marketing plan using storytelling as the key element. Learn how to engage your customers in a meaningful way.
- Bootstrapping and Alternative Sources of Funding.
- The MDSC (market development strategy checklist)— providing strategic direction for startup go-to-market programs.
- A simple marketing plan for startups.
- Early-stage startups do not need a marketing team.
- Crowdfunding campaigns for startup funding: What you should know.