MaRS Library Business models
MaRS Market Intelligence has compiled these links to extend your thinking about your startup’s business model.
Here at MaRS, our advisors use Alexander Osterwalder’s Business Model Canvas as a basis for discussions about business models. Clients who are new to MaRS are encouraged to check out the following links:
Business Model Alchemist: Business Model Alchemist is a blog maintained by Alexander Osterwalder, author of Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers (Wiley, 2010). The blog features a free download of the Business Model Canvas, as well as case studies of the Canvas approach to generating a business model.
Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers: This is the website for Alexander Osterwalder’s book. It contains links to the Business Model Canvas as well as other tools.
Business Model Innovation Hub: The Business Model Innovation Hub is an online community where over 5,000 members gather to discuss business models.
MaRS Entrepreneur Workbooks: Download both Workbook 1-Crafting Your Value Proposition (PDF) and Workbook 2-Business Model Design (PDF) to learn about the basic principles of value propositions and business models. Entrepreneurs can use these workbooks to create their own unique business models.
Here are some other useful resources for startups looking to develop or refine their business model:
Business Model Analysis, Part 1 – Key Questions (Platforms and Networks): This blog post is the first in a 10-part series authored by Tom Eisenmann, a professor at Harvard Business School who studies entrepreneurship and lean startups. It’s worth reading.
Certified B Corporation: Certified B Corporations use the power of business for positive social and environmental change. To become a Certified B Corporation, startups must meet advanced standards of social and environmental performance, accountability and transparency set by the non-profit organization, B Lab. Startups can learn how to imbed positive social values into their business models, and determine their social and environmental impact by taking a free and confidential B Impact Assessment.
To find out more about B Corps please visit the Startup Library page Social Innovation (B-Corp section), or view the following video profiles of MaRS clients with B Corp certification: IZ Adaptive Clothing, Squag, WaterPower Group
Internet Business Models: This website offers an extensive list of online business model resources, including case studies for online giants such as Amazon and Craigslist.
Seizing the Advantage: When and How to Innovate Your Business Model (IBM): IBM analyzed 28 successful business model innovators to understand how and when business model innovation is most valuable. The report is available for download (PDF).
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- Marketing strategy for startup success: Identifying and understanding your target customer and market segments.
- Validating inputs to product roadmaps.
- Barriers to entry: Factors preventing startups from entering a market.