MaRS Library PR for Startups: Bringing your story to life
Jason Kinnear, Senior Vice President and National Sector Lead, Tech, Edelman, explores the new dynamic of public relations (PR) in a world of shrinking yet rapidly paced newsrooms, social-friendly content, and influencers. Learn key elements to building an effective PR narrative.
- Dissecting the Business Model Canvas.
- Sales tactics for dealing with risks and problems in the sales process.
- Concept stage of company development: Funding, investors, risks and expectations.
- Leveraging LinkedIn: A growth marketer’s secret weapon.
- Value proposition and Blank’s customer discovery method—Phase 4: Evaluate customer feedback and set next steps.