MaRS Library PR for Startups: Bringing your story to life
Jason Kinnear, Senior Vice President and National Sector Lead, Tech, Edelman, explores the new dynamic of public relations (PR) in a world of shrinking yet rapidly paced newsrooms, social-friendly content, and influencers. Learn key elements to building an effective PR narrative.
- What Makes Great Teams?.
- Sales and customer behaviour: Mapping buyer response modes.
- Distribution agreement: Sample template.
- The MDSC (market development strategy checklist)— providing strategic direction for startup go-to-market programs.
- Finding the right time: How leading marketers redefine moments of assistance.