MaRS Library Page 78
The execution plan is the “how-to” for your venture. It is a necessary input to your financial plan, slide pitch deck and business plan. It should also be a tool that you use with your team on a regular basis to manage the business, to communicate your critical goals and … Read More
If you have a great technology idea, you will need financial resources to develop it. An inventor or entrepreneur should develop a long-term financing strategy for their technology. The following checklist can help you develop the right financing approach. To help determine the best approach for your idea, decide what … Read More
As part of the terms of financing, the term sheet provided an outline of the size and composition of the board post-financing. A corporation requires directors, officers and shareholders to act. The directors comprise the board of directors. For early-stage companies prior to an outside investment, the board will likely … Read More
Most startup founders have a general idea that serving as a director of a corporation should not be taken lightly. But what are the key duties and personal liabilities that the law imposes on directors and how can you mitigate them? The basics regarding the three categories of director obligations—fiduciary duties, … Read More
One of the things of most value to a company is its relationships—with customers, employees, suppliers, distributors, dealers, and retailers. The company’s relationship capital is the sum of the knowledge, experience, and trust a company has with its customers, employees, suppliers, and distribution partners. These relationships are often worth more than the … Read More
Establish a formal board of directors as soon as possible. Ensure that the bylaws are complete. It is wise to call for professional assistance when creating this document, and to check these by-laws regularly to ensure that compliance is in place. Forms of board governance models include: Operational boards: This board does the … Read More
An online advertising revenue model depends on high traffic volumes to generate income. The three of the most common forms of the online advertising model occur when: Advertisers pay website owners to display an advertising message to visitors on their site Advertisers pay website owners to refer visitors to the … Read More
In Canada, the terms “confidential information,” “trade secrets” and “know-how” are used interchangeably. For the purposes of this article, we will avoid using the term “trade-secret” because it holds a specific meaning in the United States. Confidential information can be broadly defined as a form of intellectual property that has … Read More
What is a provisional patent application? A provisional patent application is a temporary form of a United States patent application that establishes a filing date but does not mature into a regular utility patent application. A provisional application must be replaced with a regular patent application claiming priority to the … Read More
Once you’ve identified a target market and the profiles of your product users, you will have a picture of the types of people you should interview. The purpose of these interviews is to understand your target market’s problems, such as: How potential product users do their jobs What frustrates them … Read More
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