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Find articles, videos and courses on building your startup. Stay tuned for a fully searchable and discoverable library coming soon.

Crowdfunding campaigns for startup funding: What you should know

Crowdfunding campaigns as a means for startup funding have emerged as a potential alternative to angel and venture capital (VC) investments. What is crowdfunding? Crowdfunding is the use of small amounts of capital contributed by a large number of donors during an online fundraising campaign in order to support the … Read More

Assessing market maturity for technology startups

One of the most critical decisions that early-stage technology entrepreneurs must make is to determine the maturity of the marketplace they plan to enter. The reason this decision is so important is that both product and marketing strategies must change as a market matures. In this context, maturity refers to whether … Read More

Value proposition and Blank’s customer discovery method—Phase 2: Test your hypotheses

Note: This article is part of a four-phase process designed to help entrepreneurs develop their value proposition. This article describes the second phase in the process which is based on the method of “customer discovery” in Steven G. Blank’s book, The Four Steps to the Epiphany. The other three phases … Read More

Value proposition and Blank’s customer discovery method—Phase 3: Test your product concept

Note: This article is part of a four-phase process designed to help entrepreneurs develop their value proposition. This article describes the third phase in the process which is based on the method of “customer discovery” in Steven G. Blank’s book, The Four Steps to the Epiphany. The other three phases … Read More

Value proposition and Blank’s customer discovery method—Phase 4: Evaluate customer feedback and set next steps

This article is part of a four-phase process designed to help entrepreneurs develop their value proposition. This article describes the fourth phase in the process which is based on the method of “customer discovery” in Steven G. Blank’s book, The Four Steps to the Epiphany. The other three phases are … Read More

Develop your value proposition and business model using customer validation

Identifying a sustainable business model is a critical but sometimes elusive step for many startups. The “customer validation” process described by Steven Blank in his book, The Four Steps to the Epiphany, offers startups a way of developing the insights required to design your business model using Osterwalder’s Business Model … Read More

Layer-by-Layer: Opportunities in 3D printing

Technology trends, growth drivers and the emergence of innovative applications in 3D printing Additive manufacturing (AM) is a term used to describe the manufacturing process of creating tangible objects by building up materials, layer-by-layer. The most popular AM process is 3D printing. Although this technology has been around for nearly … Read More

The elevator pitch: Pitch your business to investors in 30 seconds

The elevator pitch describes your company concisely and in a compelling way. The elevator pitch is the answer you give when you coincidentally meet someone in an elevator and they ask you:  “So, what do you do?” The idea is that you deliver the desired answer before the elevator ride … Read More

Bargaining power of suppliers: Porter’s Five Forces

Researching a market? Our free online course Introduction to Market Sizing offers a practical 30-minute primer on market research and calculating market size. The presence of powerful suppliers reduces the profit potential in an industry. Suppliers increase competition within an industry by threatening to raise prices or reduce the quality … Read More

Hiring as a startup: Employee or independent contractor?

Startups need to have a thorough understanding of their obligations before hiring an employee or engaging the services of an independent contractor. Determine which option best meets your short- and/or long-term business and operational requirements. Hiring employees Employers and employees have a “master/servant” relationship—the employer has the right to direct … Read More

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