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MaRS Courses and Guides

Find articles, videos and courses on building your startup. Stay tuned for a fully searchable and discoverable library coming soon.

Masters of Growth: Understanding Brand—with Marty Neumeier

There are three questions you have to answer to be a good brander. Who are we? What do we do? And, why does it matter? So if you can answer those three in a compelling, clear way, you’re well on the way to having a brand. How can a brand … Read More

How to find a creative partner

You are brilliant at what you do. You and your team have come up with an innovative product—one that makes so much sense, it practically sells itself. Except it doesn’t. That’s because it can only do what you designed it to do. It might even do what it was designed … Read More

Masters of Growth: Building a high-growth team—with Yung Wu

One of the key things about growing companies at a fast rate is you have to have the talent to do this. But talent comes in all forms, and when you’re looking at your leadership team, it is absolutely essential that you have a really strong process for recruiting. How … Read More

Developing a strong brand story

This article discusses incorporating narrative with your brand and gives tips for storytelling. It is aimed at entrepreneurs and marketing team members looking to craft a more persuasive, engaging and exciting brand story to help them humanize their offering, build brand affinity and drive sales. Crafting a clear, concise and … Read More

Sales process: Selling to large organizations in complex sales cycles | Part 3

In this five-part series, we explore the necessary elements of selling into large organizations. In Part 3, we explore the strategic importance of procurement in the sales process. Don’t miss Parts 1 and 2 of this series. The role of procurement in the sales process The role of procurement has … Read More

Sales process: Selling to large organizations in complex sales cycles | Part 2

In this five-part series, we explore the necessary elements of selling into large organizations. In Part 1, we outlined the importance of making heroes as a mechanism to optimize sales success. Part 2 looks at entering the sales relationship. Entering the sales relationship The relationship contains two critical components: The … Read More

How to Work with Advisors (Productively)

Who should read this? Startups that are preparing for their first meeting with a new advisor. Why does it matter? Based on their amount of industry experience, advisors can add immense value to your company, but only if you enable them to. Meeting with a new advisor is difficult. Deciding … Read More

A conversation on designing your initial hardware prototypes

  Designing hardware? It’s key to understand the basics of hardware prototyping. As Evan Moses, COO and Co-Founder, Eve Medical, explains, you’ll have to iterate your prototype many times to get it all right. Find out what you need to know.

Building prototypes for hardware products

Explore the prototyping process with a manufacturer and discover the pros and cons of using 3D printing to prototype your product. Learn what you need to assemble your physical product, and why seeking expert advice on manufacturing processes can lead to a better first mass production run. Continue on: Part … Read More

Hardware prototyping and manufacturing

  In this lesson, we continue our guide to prototyping your first hardware product. We spotlight what you need to know about regulations and manufacturing. Continue on: Part 4 of 5

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