MaRS Library Growth Marketing Strategy with Fab Dolan from Google
It’s time you started thinking like a growth marketer, but do you know how? Fab Dolan, Head of Marketing with Google Canada, breaks down what a growth marketer does and how the world of marketing has changed.
Read up on growth marketing and acquisition channel tactics in the MaRS Growth Marketing Playbook.
- Revenue models: High-value transactions—capital equipment, medical devices.
- Product roadmaps: Date-based, theme-based and technology.
- Startup phase of company development: Funding, investors, risks and expectations.
- A simple marketing plan for startups.
- Creating a business model to earn revenue from your product.