MaRS Library Growth Marketing Strategy with Fab Dolan from Google
It’s time you started thinking like a growth marketer, but do you know how? Fab Dolan, Head of Marketing with Google Canada, breaks down what a growth marketer does and how the world of marketing has changed.
Read up on growth marketing and acquisition channel tactics in the MaRS Growth Marketing Playbook.
- Product requirements and requirement prioritization.
- Elements of a term sheet: Funding, liquidation and corporate governance.
- Marketing plans for startups: Create your marketing strategy and planning.
- Environmental analysis (or PEST)—an element of your startup’s strategic plan.
- What is marketing communication (MarCom)?.