MaRS Library Five Things Skateboarding Taught Me About Startups
Brennan McEachran, CEO & Founder, SoapBox, grew up skateboarding. It’s a sport filled with failure. Brennan relates how he leveraged lessons learned about grit, iteration and risk-taking into his career as an entrepreneur. | Part 2 of 3
- SWOT analysis: A framework to develop strategic marketing and business goals.
- The Fundamentals of Licensing Agreements.
- Lifecycle of a startup.
- Using your business plan’s executive summary to attract investors.
- Marketing strategy for startup success: Identifying and understanding your target customer and market segments.