MaRS Library Earned Promotion: Getting attention in a digital world
Paul Barter, Advisor, ICT Venture Services, MaRS Discovery District, shows how startups can turn well-designed experimentation in marketing into customer discovery. Paul highlights the latest trends in earned, paid and owned channels, with an emphasis on earned promotion. | Part 3 of 3
- The marketing mix in marketing strategy: Product, price, place and promotion.
- Venture capital: Financing a startup in the growth stage of company development.
- Marketing communications: Reaching early adopters of technology products.
- The elevator pitch: Pitch your business to investors in 30 seconds.
- Revenue models: Service-based revenues.