MaRS Library Earned Promotion: Getting attention in a digital world
Paul Barter, Advisor, ICT Venture Services, MaRS Discovery District, shows how startups can turn well-designed experimentation in marketing into customer discovery. Paul highlights the latest trends in earned, paid and owned channels, with an emphasis on earned promotion. | Part 3 of 3
- A comprehensive marketing plan to achieve marketing strategies and objectives.
- Business-to-business marketing: Kotler on marketing.
- A strategy canvas: A tool for developing a differentiation strategy for technology products.
- A guide to employee recruitment, selection and hiring.
- Use digital marketing analytics to manage how your digital marketing performs.