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Library Type: Article

Pivots: Part 6 | Types of pivots

Pivoting masters and startups seeking product–market fit need to know the five stages of pivots as described by Selcuk Alti in “The Startup Pivot Pyramid.”

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A/B testing: Tips from a growth marketing pro

In a recent “Masters of Growth” webinar, growth marketer Jeff Goldenberg shared his experience in A/B testing. He explored three critical themes for A/B testing and finished with a call to action for all growth marketers to keep an open mind.

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