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Library Type: Article

A/B testing: Tips from a growth marketing pro

In a recent “Masters of Growth” webinar, growth marketer Jeff Goldenberg shared his experience in A/B testing. He explored three critical themes for A/B testing and finished with a call to action for all growth marketers to keep an open mind.

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The six Ps of branding

This overview introduces six key aspects of branding for your company: purpose, principles, positioning, promise, proof & personality.

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