Starting out with startup marketing
Startup marketing is a science. Identifying the right channels and your proximity to the customer will give you the edge.
Creating a mission statement is an early task in a startup’s development. To write your initial mission statement, set down the vision of why you are in business.
An effective distribution channel strategy helps your product or service reach consumers and grows your business.
A mission statement describes a start-up’s basic motivation for being in business and outlines strategic objectives.
Strategic allocation of resources depends on where your product category fits on the technology adoption lifecycle.
The technology adoption lifecycle (TALC) describes how a market develops for a new product category.
Identify the type of market your new product falls within as soon as possible. Then you can make better product and marketing decisions for your startup.
Startups following Steve Blank’s Customer Development Model will not have a separate marketing team during the first two stages of the startup’s development.
Distribution refers to the process of getting your product into the hands of your target customer. Entrepreneurs need to identify the best channel(s) for their product or service.
Identifying and understanding the initial target customer is a key to success for startup companies.