What you need to know about public relations (PR).
Public relations agencies help clients develop and execute their strategic communication plan. Choosing the right one matters.
The marketing message is a key instrument in reaching your target customer.
Thought leadership means attaining recognition as an authority in a particular field. Entrepreneurs can benefit from this cost-effective way to commercialize innovative ideas.
PR tactics for startups: What startups need to know about public relations (PR), hiring a PR firm, & when to pursue public relations activities.
A startup should aim to achieve market leadership in the word-of-mouth community that makes up a target market.
When commercializing new technology, startups need marketing communications know-how to convey your products across your target market. From the MaRS Entrepreneur’s Toolkit.
Positioning creates an image of your company’s product in the mind of your target customer.