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Startups need to make key branding decisions early. Get started here.


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Getting started with advertising at your startup: Digital advertising

Advertising part of your startup’s promotional activity, and for entrepreneurs, digital advertising offers multiple benefits.


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Branding for startups: Developing your initial brand strategy

Your startup’s brand strategy should address everything that your value proposition spells out. It should reflect the key fact of your positioning statement.

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The marketing mix in marketing strategy: Product, price, place and promotion

The marketing mix consists of a set of tactical tools that a company uses to influence demand for its product.


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Use digital marketing analytics to manage how your digital marketing performs

Like any other process your startup implements, measure and quantify your digital marketing in order to create a baseline expectation of how well it performs.

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The purpose of marketing analytics: Optimize your startup marketing

To execute an effective startup marketing strategy, you need to monitor your marketing analytics and learn from the results.