Advertising part of your startup’s promotional activity, and for entrepreneurs, digital advertising offers multiple benefits.
Your startup’s brand strategy should address everything that your value proposition spells out. It should reflect the key fact of your positioning statement.
The marketing mix consists of a set of tactical tools that a company uses to influence demand for its product.
In this short MaRS video, learn 5 hot tips on branding essentials for startups from branding & marketing experts Mary Jane Braide & Brenda van Ginkel.
The value of simplicity, consistency and clarity when creating and maintaining your brand design.
Like any other process your startup implements, measure and quantify your digital marketing in order to create a baseline expectation of how well it performs.
How word-of-mouth momentum and taking risks can be created and harnessed by startups to build powerful yet cost-effective experiences for their customers.
Tactics for startups to stand out from the crowd and compete against players with larger budgets and more resources.
To execute an effective startup marketing strategy, you need to monitor your marketing analytics and learn from the results.