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Money, funding and compensation

Startups need to make key financial decisions. Get started here. Then visit our section on startup finance for more information.


Employee compensation: Salary, wages, incentives and commissions

A company’s compensation structure must be competitive to attract and retain employees while remaining cost effective.


Startups: Build a strong management team and attract investors

Despite a tight budget, startups must build a strong management team that inspires investor confidence. Here’s how.


Startup funding and capital for your business: How much money to raise?

Examine the many factors when establishing the amount of funding required for your business.

Toolkit_Icons_template_24x24   TEMPLATE

Subscription agreement (angel or venture capital investors): Sample template for Ontario startups

Download a sample template of a subscription agreement, a key document to finalize with investors before they will finance your business.


Financing options for tech startups: funding your new technology

Once you’ve got a great technology idea, to take it to the next level, you’ll need money to develop it. Here is an overview of how you can finance your idea.


Non-disclosure agreements (NDAs) with investors, partners, customers and patents

Non-disclosure agreements (NDAs) protect confidential information that startups share with potential stakeholders.


Allocating stock options for an employee stock option plan (ESOP)

Learn the basics of establishing an employee stock option plan (ESOP).


Understanding the term sheet

When negotiating a term sheet, understand the perspectives of what you are trying to achieve and what the investor is thinking about.


What investors want in place when they invest in your startup

Key factors that investors look for when investing in your startup: business model, execution plan, financial roadmap and more.


The due diligence process in venture capital (VC)

Once you’ve engaged an investor and they’re interested in your opportunity, they will conduct due diligence.


Raising money from venture capitalists–Entrepreneurship 101

Learn from Michelle McBane, Investment Director with the MaRS Investment Accelerator Fund, about how a VC fund operates.