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Scaling Marketing for Fintechs: Fireside Chat with Ratehub’s VP Marketing



MaRS Fintech held a fireside chat featuring Luke Sheehan, the VP Marketing at Ratehub. Luke describes how he led Ratehub’s consumer growth and share lessons learned for early stage and scaling ventures. The conversation provided the opportunity for MaRS ventures to ask questions and engage in a meaningful conversation with Luke, and touched on topics like structuring a marketing team, how to build a trusted brand, and how to connect with consumers.

For the past 2.5 years, Luke Sheehan has been heading up the marketing and business management functions at Ratehub, helping millions of Canadians make better financial choices via the nation’s number 1 financial comparison platform. Ratehub is part of MaRS’s exclusive Momentum program, which is designed to support the executives of high-growth companies on their way to reaching $100 million in revenue in the next five years.